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Top Stock Exchanges to Buy Apple Stock

Buy Apple stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Apple Inc. is a technology company headquartered in Cupertino, California. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories worldwide. The company is known for the iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, Beats products and HomePod. Apple’s services segment includes the App Store, Apple Pay, Apple Card, Apple TV+, Apple Music and iCloud. As of September 2023, Apple is the world’s biggest tech company by value, with a market capitalization of $2.74 trillion. It’s also the world’s largest tech company by revenue, with $394.33 billion in 2022 revenue.

Our top picks for where to buy Apple stock

Top pick for banking + investing in one app

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0588148b-2286-4b8f-9672-9c8cdafc0370-Plus, get up to $1,000 in stock
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  • All-in-one app for banking and investing
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Probability of member receiving $1,000 is 0.026%. If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease.

Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link See full terms and For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions.

Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and limitations. https://www.sofi.com/sofiplus/invest/#disclaimers

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eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finder is not an affiliate and may be compensated if you access certain products or services offered by the BD.

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d19c0be9-29b6-4644-a071-32c476ff5e24-Plus, get up to a 4% match
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  • $0 commissions on stocks, ETFs and equity options, with low contract fees
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How to buy Apple stock

  1. Choose a stock trading platform. Use our comparison table
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – AAPL. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.
6 of 11 results
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SoFi® logo
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Stocks, Options, Mutual funds, ETFs, Alternatives
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Get up to $1,000 in stock when you open and fund a new account. T&Cs apply.
Trade stocks, ETFs, and options with zero commissions, invest in IPOs or automate your portfolio, with exclusive perks available through SoFi Plus.
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INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees. Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. An investor should consider their individual circumstances and any investment information, such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline may be restricted. Brokerage and Active investing products offered through SoFi Securities LLC, Member FINRA (www.finra.org) /SIPC(www.sipc.org). There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment Before trading options please review the Characteristics and Risks of Standardized Options Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment when using margin. Please see https://www.sofi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions. SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth's advisory operations, services, and fees is set forth in SoFi Wealth's current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov. Probability of member receiving $1,000 is 0.026%. If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Customer must fund their account with a minimum of $50.00 to qualify. Probability percentage is subject to decrease. Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link See full terms and For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA. SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions. Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and limitations. https://www.sofi.com/sofiplus/invest/#disclaimers
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Deposit or transfer $100,000+ to earn a 4% Match Bonus, or $2,000+ to earn a 3% Match Bonus. Plus: Get a $100 transfer fee reimbursement on your first brokerage transfer of $2,000 or more. T&Cs apply.
Trade stocks, ETFs and equity options commission-free, with access to futures, advanced charting tools, a robo-advisor and event trading powered by Kalshi.
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3.3%
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Build a diversified portfolio of stocks, bonds, options, ETFs and crypto, with a high-yield cash account and options contract rebates.
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*Yield as of 05/12/2026. Learn more.
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0.01%
Get a cash bonus up to $1,000 when you open and fund a J.P. Morgan Self-Directed Investing account. T&Cs apply.
Get $0 commission online trades.
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INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE
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Stocks, Options, ETFs, Cryptocurrency, Investments
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3.25%
No commission stock, ETF and options trades, with 3.9% interest on your options account balance and no options contract fees. See full disclosure.
Important information
eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finder is not an affiliate and may be compensated if you access certain products or services offered by the BD.
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What is the Finder Score?

The Finder Score crunches 147 key metrics we collected directly from 18+ brokers and assessed each provider’s performance based on eight different categories, weighing each metric based on the expertise and insights of Finder’s investment experts. We then scored and ranked each provider to determine the best brokerage accounts.

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Apple stock price (NASDAQ: AAPL)

Use our graph to track the performance of AAPL stocks over time.
full story<\/a> on the subject if you'd like to know more.","imageUrl":null},{"date":"2022-07-29","text":"Apple released its third quarterly earnings for their fiscal year at 8pm BST yesterday. Its revenue was reported to be in line with analyst expectations, and its earnings per share was 3.86% higher than predictions at $1.20 per share (\u00a30.99 per share). Apple made higher revenues on the iPhone and iPad, but lower revenue on its Mac.","imageUrl":null},{"date":"2022-09-05","text":"Apple has added a mysterous \"far out\" tagline to its invitations to this Wednesday's launch event, which has spurred online conversation as to what it could mean. Guesses include emergency satellite connectivity or that it will update the telephoto lens, giving the camera better zoom. Apple has always added small hints at the upcoming launches to its invitations.","imageUrl":null},{"date":"2022-09-08","text":"Apple has launched bushels of new products at its launch event, including 4 iPhones, 3 Apple Watches and a new set of AirPods. New features include crash detection, which sends emergency messages if it believes you might be in trouble. A brand new Apple Watch, the \"Ultra\", is designed for athletes or those who partake in more adventurous sports, such as mountain climbing, diving and trail running. It has an emergency siren, better battery life and a range of new bands. ","imageUrl":null},{"date":"2022-09-12","text":"Apple is releasing iOS16, its new software for Apple devices. The update, which will hit devices today, includes new lockscreen designs, photo editing updates and enhanced use of digital keys. For the Apple Watch, there's additional running metrics and medication reminders. There's some talk that these \"brand new\" features are already offered on Android devices. ","imageUrl":null},{"date":"2022-11-24","text":"Shortly after the announcement that <a href=https://www.finder.com/"https:////www.finder.com//uk//buy-manchester-united-shares/">Manchester United<\/a> would be put up for sale, rumours started to circulate that Apple had its eyes on the club. We've been unable to find a source that confirms this, but will keep this page updated as the news breaks. ","imageUrl":null},{"date":"2022-12-02","text":"Musk states that the animosity between himself and Apple has, for the time being, been resolvd. Musk had concerns with Apple due to Apple allegedly threatening to remove Twitter from the app store. Musk visited the apple offices to resolve the issues in person with Apple CEO Tim Cook.","imageUrl":null},{"date":"2022-12-05","text":"Apple plans to shift production outside China. The company is telling suppliers to plan more actively to assemble Apple products elsewhere in Asia, particularly India and Vietnam, and is looking to reduce dependence on Taiwanese assemblers led by Foxconn. Foxconn used to run a 300,000 workforce for Apple in China which accounted for 85% of the iphone production.","imageUrl":null},{"date":"2022-12-28","text":"Apple and Tesla stocks have tumbled over growing concerns about delays in their production lines in China. Apple shares hit their lowest point since June 2021. Tesla's stock has dropped 73% from a record high in November 2021. Both companies are enduring staffing issues as China battles a Covid wave after lifting years of restrictions. China announced it will lift its strict quarantining rules on January 8th.","imageUrl":null},{"date":"2022-12-29","text":"Apple has received a class-action lawsuit filed in New York which alleges that the blood oxygen reader in the Apple Watch provides inaccurate results for people of colour. The lawsuit alleges the pulse oximeter technology that measures blood oxygen levels is \u201csignificantly less accurate in measuring blood oxygen levels based on skin colour\u201d.","imageUrl":null},{"date":"2023-01-04","text":"More than a trillion dollars (\u00a30.83 billion) has been wiped off the market value of Apple. The drastic fall in the iPhone maker's share price from its peak means there are no more businesses worth more than $2 trillion, (\u00a31.66 trillion).","imageUrl":null},{"date":"2023-01-09","text":"Apple plans to release a suite of new products in 2023, including updated MacBook Pros, a new Mac Pro, an updated full-sized HomePod, and new iPhone models in the autumn. Apple's AR\/VR headset, likely to be named \"Reality Pro,\" will be announced during an event this spring before WWDC (Worldwide Developers Conference), which is typically held in June, before the product begins shipping this autumn.","imageUrl":null},{"date":"2023-02-01","text":"Apple hardware expects to struggle with iPhone Q1 2023 shipments earnings. Survey data suggests a -15% decline in shipments in Q4 2022. Analysts anticipate Apple to beat expectations through a combination of foreign exchange, inventory burn, and pricing.","imageUrl":null},{"date":"2023-02-02","text":"When the market closes in the US today, Apple will report its first quarter earnings. The announcement follows a string of negative reports from tech companies including <a href=https://www.finder.com/"https:////www.finder.com//uk//buy-intel-shares/">Intel, <a href=https://www.finder.com/"https:////www.finder.com//uk//buy-snapchat-shares/">Snap, and <a href=https://www.finder.com/"https:////www.finder.com//uk//buy-microsoft-shares/">Microsoft, warning of slowing growth and sales. Analysts expect Apple to report its first year-over-year earnings decline since 2019 in the quarter.","imageUrl":null},{"date":"2023-02-03","text":"Apple has released its fourth quarterly earnings report of the year with lower earnings than was expected from analysts. Apple reported an earnings per share (EPS) of $1.88 (\u00a31.54)","imageUrl":null},{"date":"2023-02-03","text":"Tech giants such as Apple, Amazon and Alphabet post disappointing results yesterday. However Facebook parent company Meta bucked the trend with better than expected earnings. Apple's earnings witnessed the first profit miss in seven years.","imageUrl":null},{"date":"2023-05-17","text":"After beating expectations in its latest earnings report, shares in Apple rose, which now means that the market capitalization of the company is greater than the combined value of the whole Russell 2000 index. ","imageUrl":null},{"date":"2023-06-09","text":"Apple stock has been continuing its upward climb and some analysts have raised their price targets due to the belief that the iPhone 15 launch will be a driver of further growth.","imageUrl":null},{"date":"2023-06-13","text":"Apple stock has hit an all-time high of $183.79. It now has a market capitilisation of $2.89 trillion and given that it accounts for about 7.5% of the S&P 500 index, this bump will have given the popular US index a slight lift. ","imageUrl":null},{"date":"2023-06-29","text":"Reearch firm Wedbush believes that Apple could it a $4 trillion market cap within the next 2 years. The reason for their optimism is partly due to the iPhone 15 release and the potential to incorporate artificial intelligence (AI) into its Vision Pro App store. A number of analysts are expecting double-digit revenue growth.","imageUrl":null},{"date":"2023-07-04","text":"Apple shares dipped slightly (in contrast to the S&P 500, Dow Jones, and Nasdaq which were all up slightly). Investors will be hoping for positive results from Apple's next earnings report, with projected earnings expected to be $1.44 per share (which would mean a 20% year-over-year growth).","imageUrl":null},{"date":"2023-08-01","text":"Apple stock has climbed slightly higher in a favourable trading session as we inch towards its latest earnings report.","imageUrl":null},{"date":"2023-08-03","text":"Apple will be reporting earnings shortly and its expected that revenue will see slight drop as iPhone sales dip, the company is expected to provide some insights on how inflation and higher interest rates will impact moving forward.","imageUrl":null},{"date":"2023-08-08","text":"Apple stock continues to slide and is down by over 8% this week after it released some dissapointing revenue figures, marking a third quarter of falling sales. ","imageUrl":null},{"date":"2023-08-10","text":"Some positive news for Apple as the Supreme Court ruled in its favour against Epic Games, an ongoing dispute around the App Store and how it charges developers.","imageUrl":null},{"date":"2023-08-23","text":"Apple is having a bad August and the stock briefly entered a technical correction as it's down from over 10% compared to recent highs.","imageUrl":null},{"date":"2023-08-29","text":"Apple's stock price still hasn't seen much positive movement lately, but investors are hoping that the release of the iPhone 15 next month will be the catalyst that pushes the share price upwards.","imageUrl":null},{"date":"2023-09-21","text":"Shares of Apple traded lower Thursday despite JP Morgan reiterating its Overweight rating of the stock. According to Barrons, JP Morgan analyst Samir Chatterjee wrote in a research note Wednesday that Apple was seeing strong demand for its new iPhone 15.","imageUrl":null},{"date":"2023-09-25","text":"The release of the iPhone 15 has just hit the shelves, but investors are wondering whether this will have any impact to Apple's stock price which has been creeping lower over the past month. ","imageUrl":null},{"date":"2023-09-28","text":"Apple stock has continued to slip downwards amid a wider market sell-off, leading to more anticipation around the next earnings report. ","imageUrl":null},{"date":"2023-10-02","text":"Apple announced over the weekend that it would address iPhone 15 overheating issues in an iOS 17 software update. This comes after iPhone 15 Pro owners complained that the device was getting too hot to handle at certain times. Shares of available were up over 1% at the time of this writing.","imageUrl":null},{"date":"2023-10-03","text":"The Apple stock price is up slightly after a mixed trading session. Investors appear undecided on the financial impact of the iPhone 15, which has recently been cited as having overheating problems.","imageUrl":null},{"date":"2023-10-16","text":"Morgan Stanley maintained its Overweight rating on Apple stock but lowered its price target from $215 to $210 per share, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//aapl//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2023-10-24","text":"BofA Securities reiterated its Neutral rating and $173 price target.","imageUrl":null},{"date":"2023-11-12","text":"Baird analyst William Power lowered his revenue estimates for Apple and cut his price target from $204 to $186. However, Power also raised his earnings-per-share estimate from $2.04 to $2.08, according to <a href=https://www.finder.com/"https:////www.cnbc.com//2023//11//12//top-wall-street-analysts-are-confident-in-the-long-term-potential-of-these-stocks.html/">CNBC.","imageUrl":null},{"date":"2023-11-16","text":"Tigress Financial analyst Ivan Feinseth has reiterated a bullish stance on AAPL stock, giving a Buy rating. Feinseth based this decision on a number of factors, including record-breaking iPhone sales, an expected rise in PC demand and an increase in service revenue and margin expansion, according to <a href=https://www.finder.com/"https:////markets.businessinsider.com//news//stocks//apple-s-stock-buy-rating-reinforced-record-breaking-sales-ecosystem-expansion-and-innovative-product-launches-driving-shareholder-value-1032829697/">Business Insider<\/a>.","imageUrl":null},{"date":"2023-11-24","text":"Shares fell slightly by 0.2% after a <a href=https://www.finder.com/"https:////www.reuters.com//technology//value-apple-sales-underperforms-huawei-xiaomi-chinas-singles-day-data-2023-11-23///">Reuters report<\/a>, citing data from Counterpoint Research, said Apple saw a drop in smartphone sales during China\u2019s recent Singles Day, according to <a href=https://www.finder.com/"https:////www.cnbc.com//2023//11//24//stocks-making-the-biggest-moves-premarket-irobot-nvidia-apple-and-more.html/">CNBC.","imageUrl":null},{"date":"2023-12-01","text":"Media stocks jumped Friday following a <a href=https://www.finder.com/"https:////www.wsj.com//business//media//apple-and-paramount-discuss-bundling-their-streaming-services-226972d1/">Wall Street Journal report<\/a> that Apple and Paramount Global are in early-stage talks to offer a bundle of the two company\u2019s streaming platforms, according to <a href=https://www.finder.com/"https:////www.cnbc.com//2023//12//01//apple-paramount-streaming-bundle-report-boosts-media-stocks.html/">CNBC.","imageUrl":null},{"date":"2023-12-06","text":"Apple's stock is on the rise, once again making it a $3 trillion company, a title it hasn't held since August 2023.","imageUrl":null},{"date":"2023-12-08","text":"Morgan Stanley analyst Erik Woodring maintained a Buy rating of Apple stock and changed the target price from $210 to $220, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//AAPL//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2023-12-11","text":"Apple is on track to be the first $4 trillion company by the end of 2024, claims investment firm Wedbush. Its strategists raised their price target to $250, implying a 30% upside, according to <a href=https://www.finder.com/"https:////markets.businessinsider.com//news//stocks//apple-stock-price-2024-outlook-iphone-tech-bull-market-wedbush-2023-12/">Markets Insider<\/a>.","imageUrl":null},{"date":"2023-12-11","text":"Wedbush analyst Daniel Ives maintained an Outperform rating of Apple's stock and changed the price target from $240 to $250, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//AAPL//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2023-12-20","text":"Wedbush analyst Daniel Ives maintained an Outperform rating of Apple's stock, with a target price of $250, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//AAPL//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2023-12-27","text":"Apple is having a tough time with its watches right now due to accusations of using technology patented by another company. As a result, imports and sales of Apple watches have been blocked, and the Apple stock price has taken a small hit. ","imageUrl":null},{"date":"2023-12-28","text":"In a quick turnaround of events, Apple has resumed selling models of its Apple Watch after it won a temporary pause on the decision to ban sales while Apple continues its appeal.","imageUrl":null},{"date":"2024-01-02","text":"Apple shares fell 4% after Barclays downgraded the stock and trimmed its price target, saying weakening iPhone 15 sales were likely a warning sign for iPhone 16 sales and broader hardware projections, according to <a href=https://www.finder.com/"https:////www.cnbc.com//2024//01//02//apple-stock-slips-more-than-2percent-after-barclays-downgrade.html/">CNBC.","imageUrl":null},{"date":"2024-01-03","text":"Apple's stock price dropped by around 4% after analysts at Barclays downgraded the stock and reduced price targets due to weakening iPhone sales and regulatory hurdles as a possible long-term issue.","imageUrl":null},{"date":"2024-01-04","text":"Apple stock slid a further 0.75% as the recent market rally takes a breather and investors digest the ongoing worries about iPhone 15 sales that could impact the upcoming earnings report. ","imageUrl":null},{"date":"2024-01-05","text":"Apple's tough times continue as the stock received another analyst downgrade (this time from Piper Sandler & Co.), with the stock price dropping by another percentage point yesterday, reaching an eight-week low.","imageUrl":null},{"date":"2024-01-11","text":"Redburn Atlantic analyst James Cordwell downgraded Apple's stock from a Buy rating to Neutral, with a target price of $200, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//AAPL//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2024-01-16","text":"Apple was overtaken by Microsoft as the most valuable company in the world after Microsoft's stock increased, raising its market cap to $2.89 trillion, leaving Apple in second place. ","imageUrl":null},{"date":"2024-01-17","text":"Unfortunately, Apple's dip in stock price of more than 1% yesterday was enough to make an impact on the S&P 500 due to its heavy weight. ","imageUrl":null},{"date":"2024-01-17","text":"Due to a decline in demand and sales, Apple has opted for an out-of-character move, offering discounts on its iPhone 15 range in China in an attempt to boost sales.","imageUrl":null},{"date":"2024-01-18","text":"The ban on certain models of Apple watches over a patent dispute has been upheld and reintroduced as the company appeals. Apple's stock price took a small hit.","imageUrl":null},{"date":"2024-01-19","text":"Apple's stock price has rebounded by a few percent, and looking forward, some analysts believe that Apple could become a major AI player by using the massive amounts of data available through iPhones.","imageUrl":null},{"date":"2024-01-26","text":"Apple will have to allow rival app stores on iPhones in the EU after being accused of creating a monopoly and charging developers up to 30% commission.","imageUrl":null},{"date":"2024-01-30","text":"Shares of Apple closed down almost 2% following an analyst report that said iPhone shipments will drop up to 15% year-over-year in 2024, adding Apple could experience one of the more significant declines among top phone brands this year, according to <a href=https://www.finder.com/"https:////www.forbes.com//sites//antoniopequenoiv//2024//01//30//apple-stock-slides-nearly-2-after-analyst-warns-of-potential-iphone-shipment-decrease//?sh=430712719be0\%22>Forbes<\/a>. ","imageUrl":null},{"date":"2024-02-02","text":"Apple beat expectations in its latest earning report with revenue hitting $119.58 billion and earnings per share (EPS) coming in at $2.18. However, investors weren't happy about statements that suggested weakness in iPhone sales during this current quarter.","imageUrl":null},{"date":"2024-02-03","text":"In the wake of Apple's earnings report, several analysts have maintained a positive outlook on the stock, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//AAPL//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2024-02-06","text":"Apple has been all over the news with the release of its Vision Pro headset, with customers lining up to get a piece of the tech. Analysts see this as positive for Apple's brand but unlikely to move the sales needle by much.","imageUrl":null},{"date":"2024-02-23","text":"Apple criticized Spotify\u2019s complaint with the European Union on Thursday over its App Store fees. Apple could face a fine of up to \u20ac500 million ($539 million) from the European Union for allegedly stifling music-streaming rivals like Spotify on its platform, according to <a href=https://www.finder.com/"https:////www.tipranks.com//news//apple-nasdaqaapl-fires-back-on-spotifys-eu-complaint/">TipRanks.","imageUrl":null},{"date":"2024-02-27","text":"Apple has canceled its plans to release an electric car with self-driving abilities. The company told employees in an internal meeting on Tuesday that it had scrapped the project and that members of the group would be shifted to different roles, including in Apple\u2019s artificial intelligence division, according to <a href=https://www.finder.com/"https:////www.nytimes.com//2024//02//27//technology//apple-ends-electric-car-plan.html/">The New York Times<\/a>.","imageUrl":null},{"date":"2024-03-04","text":"European Union regulators have fined Apple nearly $2 billion. The European Commission says Apple applied restrictions on app developers that made it so they couldn\u2019t tell users about alternative streaming services available outside of the app, according to <a href=https://www.finder.com/"https:////finance.yahoo.com//video//apple-fined-nearly-2b-eu-183535502.html/">Yahoo Finance<\/a>.","imageUrl":null},{"date":"2024-03-11","text":"Apple has lost more than $300 billion in market cap so far in 2024. The company hasn't been able to capitalize on AI the way other group members have, and there are growing concerns about iPhone sales in China, according to <a href=https://www.finder.com/"https:////finance.yahoo.com//video//apples-stock-red-2024-charts-152407949.html/">Yahoo Finance<\/a>.","imageUrl":null},{"date":"2024-03-14","text":"Bank of America Securities analyst Wamsi Mohan renewed his $225 price target on the stock. That price target represents a potential upside of about 31% in the next 12 months or so over the current share price of $171, according to <a href=https://www.finder.com/"https:////www.fool.com//investing//2024//03//14//apple-stock-upside-wall-street-analyst///">The Motley Fool<\/a>.","imageUrl":null},{"date":"2024-03-22","text":"Evercore ISI analyst Amit Daryanani estimates the US DOJ antitrust lawsuit against Apple could take 2-3 years to reach an initial conclusion and then another year for the appeals process, and likely will be \"more of a headline risk than a financial risk\" for Apple, according to <a href=https://www.finder.com/"https:////www.investors.com//news//technology//apple-stock-aapl-doj-lawsuit-wall-street-reaction///">Investors.com.","imageUrl":null},{"date":"2024-03-28","text":"DZ Bank analyst Ingo Wermann downgraded a Buy rating on Apple to Hold, with a price target of $180, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//AAPL//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2024-04-08","text":"Reports say that a recent filing with the SEC shows that Apple CEO Tim Cook has sold almost 200,000 Apple shares, equating to roughly $33.2 million. However, he still owns over 3 million Apple shares.","imageUrl":null},{"date":"2024-04-09","text":"Apple stocks was down by close to 1% yesterday and lagged behind the rest of the market, which saw a much smaller dip. This is going to put more pressure on the upcoming earnings report.","imageUrl":null},{"date":"2024-04-19","text":"Apple CEO Tim Cook and four of his direct reports have sold more than $70 million of stock this month, according to <a href=https://www.finder.com/"https:////www.barrons.com//articles//apple-stock-ceo-tim-cook-selling-a859bc86/">Barron's.","imageUrl":null},{"date":"2024-05-04","text":"Berkshire's stake in Apple fell by 22% to $135.4 billion as of March 31 from $174.3 billion at the end of 2023, even as the iPhone maker's share price fell just 11%. The conglomerate appears to have sold about 115 million shares, or 13% of its holdings in the quarter, according to <a href=https://www.finder.com/"https:////finance.yahoo.com//news//buffett-explains-berkshires-reduced-stake-200624443.html/">Yahoo Finance<\/a>.","imageUrl":null},{"date":"2024-05-11","text":"Warren Buffet has sold about $20 billon of Apple stock because he felt overexposed to the iPhone maker, calling it a \"one-trick pony.\" His huge cash piles reflects a lack of bargains, according to <a href=https://www.finder.com/"https:////www.businessinsider.com//warren-buffett-bargain-drought-apple-stock-portfolio-market-oakley-oxbow-2024-5/">Business Insider<\/a>.","imageUrl":null},{"date":"2024-05-14","text":"Analysts at Wedbush reiterated an Outperform rating on Apple, with a price target of $250, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//AAPL//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2024-05-18","text":"Shares of Apple inched 0.02% higher to $189.87 Friday, on what proved to be an all-around mixed trading session for the stock market. This was the stock's fifth consecutive day of gains, according to <a href=https://www.finder.com/"https:////www.marketwatch.com//data-news//apple-inc-stock-outperforms-competitors-on-strong-trading-day-320a9263-027c9fe0fe8a?mod=markets\%22>MarketWatch<\/a>.%22,%22imageUrl%22:null},{%22date%22:%222024-05-21%22,%22text%22:%22Apple shares continue to see positive momentum as they ride higher for the sixth session in a row. Up 0.7% in Monday afternoon trading, they're on track for their longest winning streak since they gained for seven consecutive sessions in the stretch that ended Sept. 5, 2023, according to <a href=https://www.finder.com/"https:////www.marketwatch.com//livecoverage//stock-market-today-dow-futures-lean-higher-after-record-setting-finish-above-40-000//card//apple-s-stock-paces-toward-its-longest-winning-streak-since-september-Losb2Zaqb8jHibgShS4O?mod=home-page\%22>Market Watch<\/a>.","imageUrl":null},{"date":"2024-05-25","text":"Analysts at Weedbush maintained an Outperform rating on Apple, with an updated price target of $275, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//AAPL//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2024-05-29","text":"Apple shares rose slightly on reports that the company is staging a rebound in China, with shipments rising 52% according to Bloomberg. Shares were up 0.4% and trading around $190.70, according to <a href=https://www.finder.com/"https:////www.marketwatch.com//story//apple-shares-rise-slightly-on-reports-of-rising-iphone-shipments-in-china-05402eee?mod=newsviewer_click\%22>Market Watch<\/a>.","imageUrl":null},{"date":"2024-06-01","text":"Nvidia could soon surpass Apple to become the world's second-most valuable company, as the biggest beneficiary of the surge in adoption of AI applications takes on the iPhone maker that has been the largest Wall Street firm by market value for years, according to <a href=https://www.finder.com/"https:////www.reuters.com//technology//nvidia-set-overtake-apple-worlds-second-most-valuable-company-2024-05-31///">Reuters.","imageUrl":null},{"date":"2024-06-08","text":"Apple/u2019s Worldwide Developers Conference event kicks off Monday, June 10. Wall Street is eager to find out what Apple\u2019s been cooking up over the past few months as its rivals have begun rolling out, or in some cases rolling back, their own generative AI offerings, according to <a href=https://www.finder.com/"https:////finance.yahoo.com//news//apple-wwdc-2024-what-to-expect-from-apples-ai-unveiling-172612780.html/">Yahoo Finance<\/a>.","imageUrl":null},{"date":"2024-06-12","text":"Shares of Apple saw a muted response from its latest announcement at its Worldwide Developers Conference (WWDC) of a partnership with OpenAI \u2014 which Microsoft owns 49% of \u2014 to integrate ChatGPT with Siri, according to <a href=https://www.finder.com/"https:////finance.yahoo.com//video//apple-services-blossom-amid-ai-153814387.html/">Yahoo Finance<\/a>.","imageUrl":null},{"date":"2024-06-14","text":"Apple briefly surpassed Microsoft on Wednesday to become the most valuable company in the world, after it announced its push into artificial intelligence during its developers conference keynote on Monday, according to <a href=https://www.finder.com/"https:////www.cnbc.com//2024//06//12//apple-aapl-most-valuable-company-in-world.html/">CNBC.","imageUrl":null},{"date":"2024-06-18","text":"Apple has decided to end its in-house buy now, pay later scheme in the US, which was launched only last year.","imageUrl":null},{"date":"2024-06-24","text":"Apple has been found in breach of EU competition rules by restricting competition on its App Store. ","imageUrl":null},{"date":"2024-06-24","text":"Reports suggest that Apple is considering teaming up with Meta and integrating its Llama 3 AI model into products to catch up with rivals faster (instead of creating its own models from scratch). ","imageUrl":null},{"date":"2024-07-01","text":"Analysts at Needham reiterated a Buy rating on Apple and maintained a price target of $220. Meanwhile, analysts at UBS maintained a neutral rating and a price target of $190, according to <a href=https://www.finder.com/"https:////www.benzinga.com//quote//AAPL//analyst-ratings/">Benzinga.","imageUrl":null},{"date":"2024-07-09","text":"Apple's stock price has hit a 52-week high, continuing a year of strong tech sector performance.","imageUrl":null},{"date":"2024-07-11","text":"Due to antitrust scrutiny from global regulators, Apple has decided that it will not take an observer role on the board of OpenAI as part of its deal to integrate ChatGPT into the iPhone devices.","imageUrl":null},{"date":"2024-07-23","text":"Apple stock has slipped by almost 5% in the past week amidst a wider rotation out of tech stocks as we get into the latest earnings season.","imageUrl":null},{"date":"2024-08-01","text":"Apple announced its third quarter earnings after the bell on Thursday, beating analysts' expectations on the top and bottom lines despite a year-over-year decline in iPhone sales, according to <a href=https://www.finder.com/"https:////finance.yahoo.com//news//apple-beats-q3-expectations-despite-a-decline-in-iphone-sales-203125455.html/">Yahoo Finance<\/a>.","imageUrl":null},{"date":"2024-08-05","text":"Apple has released the first version of its AI software, \"Apple Intelligence,\" which is now available for developers to test.","imageUrl":null},{"date":"2024-08-06","text":"Warren Buffet's Berkshire Hathaway has cut its Apple holdings by 50%, selling off a huge chunk of its holdings just before the recent market drop.","imageUrl":null},{"date":"2024-08-19","text":"Shares of Apple jumped 7.5% from June 30, the end of Berkshire Hathaway's most recent trade disclosure window. That translates into missing out on a staggering gain of $6.2 billion since that time, according to <a href=https://www.finder.com/"https:////www.investors.com//etfs-and-funds//sectors//sp500-warren-buffett-panic-sale-of-apple-stock-cost-6-2-billion///">Investor's Business Daily<\/a>.","imageUrl":null},{"date":"2024-08-26","text":"Apple announced Monday that it will replace Chief Financial Officer Luca Maestri on January 1 with Kevan Parekh, Apple\u2019s current vice president of financial planning and analysis, according to <a href=https://www.finder.com/"https:////www.cnbc.com//2024//08//26//apple-to-replace-cfo-luca-maestri-on-jan-1.html/">CNBC.","imageUrl":null},{"date":"2024-09-03","text":"Evercore ISI has maintained a positive outlook on Apple shares, reiterating an Outperform rating and a $250 price target, according to <a href=https://www.finder.com/"https:////www.investing.com//news//company-news//evercore-isi-maintains-outperform-rating-on-apple-shares-amid-app-store-growth-93CH-3598814/">Investing.com.","imageUrl":null},{"date":"2024-09-10","text":"In a recent ruling from the EU Court of Justice, Apple has been told to pay back $13 billion (about \u00a311 billion) in unpaid taxes to Ireland. The Irish government has argued against the need for the tax to be paid back, but the EU Commission believes Ireland has given Apple illegal tax advantages dating back 8 years.","imageUrl":null},{"date":"2024-09-10","text":"Apple recently unveiled its iPhone 16 model, which has a camera button on the outside of the handset and will integrate the latest artificial intelligence (AI) software.","imageUrl":null},{"date":"2024-09-17","text":"Apple stock has dipped following reports from Barclays of waning iPhone 16 demand in China.","imageUrl":null},{"date":"2024-10-02","text":"Reports suggest that Apple has exited negotiations to invest in OpenAI and will no longer be a future investor in the development of ChatGPT.","imageUrl":null},{"date":"2024-10-14","text":"Evercore ISI notes that Apple sentiment has turned more bearish in recent weeks and thinks buyside expectations are likely lower than current consensus estimates, according to <a href=https://www.finder.com/"https:////www.tipranks.com//news//the-fly//apple-added-to-tactical-outperform-list-at-evercore-isi-ahead-of-earnings/">TipRanks.","imageUrl":null},{"date":"2024-10-29","text":"Indonesia has banned the sale of the iPhone 16 in the country, citing Apple\u2019s failure to meet government stipulations for local investment, according to <a href=https://www.finder.com/"https:////www.ft.com//content//d2460dfc-33ac-49a8-9cab-615874d0be21/">The Financial Times<\/a>.","imageUrl":null},{"date":"2024-11-15","text":"Amazon and Apple stocks are trading lower Friday as hedge funds reduce their holdings in these companies. Amazon's hedge fund holdings fell by $11 billion in the third quarter. Meanwhile, Apple saw double the reduction in investor holdings compared to additions during the quarter, according to <a href=https://www.finder.com/"https:////finance.yahoo.com//video//amazon-apple-stocks-waver-hedge-145150665.html/">Yahoo Finance<\/a>.","imageUrl":null},{"date":"2024-12-11","text":"Apple released updates for its iPhone, iPad and Mac software on Wednesday that include a long-awaited ChatGPT integration with Siri, according to <a href=https://www.finder.com/"https:////www.cnbc.com//2024//12//11//apple-launches-its-chatgpt-integration-with-siri.html/">CNBC.","imageUrl":null},{"date":"2024-12-16","text":"In a remarkable display of market resilience, Apple stock has soared to an all-time high, reaching a price level of $250.83, pushing its market capitalization to $3.79 trillion, according to <a href=https://www.finder.com/"https:////www.investing.com//news//company-news//apple-stock-hits-alltime-high-of-25083-marking-robust-growth-93CH-3775076/">Investing.com.","imageUrl":null},{"date":"2025-01-02","text":"Apple's stock had a sour start to 2025, 3% worse off at $242 on the opening day of the new year, with iPhone delivery worries front and center, according to <a href=https://www.finder.com/"https:////finance.yahoo.com//news//apple-stock-dips-3-iphone-174907708.html/">Yahoo Finance<\/a>.","imageUrl":null},{"date":"2025-01-16","text":"Apple stock closed down 4% on Thursday, its worst day since August 5, following several reports of lackluster iPhone sales in China, according to <a href=https://www.finder.com/"https:////www.cnbc.com//2025//01//16//apple-has-worst-day-since-august-down-11percent-from-december-peak.html/">CNBC.","imageUrl":null},{"date":"2025-01-31","text":"Apple's stock price has moved in a positive direction after its latest earnings report, despite a dip in iPhone sales. Revenue reached $124.3 billion and earnings per share (EPS) came in at $2.40, beating expectations for both top and bottom lines. ","imageUrl":null},{"date":"2025-02-03","text":"A stay of execution for tariffs on imports to the US from Mexico and Canada wasn't extended to imports from China, where iPhones are made. Apples shares fell 3% in Monday trading, accompanied by <a href=https://www.finder.com/"https:////www.upi.com//Top_News//US//2025//02//03//apple-shares-drop-trump-china-tariffs//2301738627901///">speculation that Apple would need to pass costs onto consumers<\/a> or move more of its production to India. ","imageUrl":null},{"date":"2025-02-13","text":"Alibaba confirmed reports that it has partnered with Apple <a href=https://www.finder.com/"https:////www.msn.com//en-gb//money//other//why-apple-stock-could-be-set-to-soar-with-the-new-alibaba-partnership//ar-AA1zcn4D/">to bring artificial intelligence (AI) features to iPhones in China<\/a>. In fact, the features have already been submitted to China's cyberspace regulator for approval \u2014 a necessary step to move forward. Markets reacted positively, with Alibaba stock on the NYSE rising 1.3% on Tuesday while Apple's stock enjoyed a boost of just over 2%.","imageUrl":null},{"date":"2025-02-21","text":"President Donald Trump told a gathering of governors that Apple Inc.'s CEO Tim Cook promised him that the company\u2019s manufacturing would shift from Mexico to the US during a meeting at the White House this week, according to <a href=https://www.finder.com/"https:////finance.yahoo.com//news//apple-tim-cook-meeting-trump-220006653.html/">Yahoo Finance<\/a>.","imageUrl":null},{"date":"2025-02-25","text":"Apple has <a href=https://www.finder.com/"https:////www.bbc.co.uk//news//articles//ce980m2xv30o/">announced plans<\/a> to invest more than $500 billion (about \u00a3396 billion) in the US over the next 4 years, starting with an advanced manufacturing factory in Texas, and plans to create over 20,000 jobs with roles in R&D, software and AI.","imageUrl":null},{"date":"2025-04-03","text":"Tech stocks including Apple, Microsoft and Nvidia reeled at the prospect of having to shoulder tariffs on hardware imported from places like Taiwan, China and Mexico. Apple manufactures most of its products in China, while Nvidia's chips are made in Taiwan before heading to assembly lines in Mexico. Happy Liberation Day guys!","imageUrl":null},{"date":"2025-04-09","text":"President Trump's 104% tariff on imports from China came into full effect, with tariff sabre-rattling having already wiped more than 20% off Apple's market cap in 5 days. Apple was granted an exemption from tariffs when Trump was first in office, but as yet, has not secured such a deal this time around. Analyst Dan Ives of Wedbush <a href=https://www.finder.com/"https:////finance.yahoo.com//video//3-500-iphone-one-analyst-145023247.html/">speculated that an iPhone manufactured in the US would cost $3,500<\/a>, but regardless, the process of \"on-shoring\" (a word rarely heard before this saga began) would take years. Apple's Q1 earnings update lands on May 1, and will cover the launch of the iPhone 16e.","imageUrl":null},{"date":"2025-04-12","text":"US President Donald Trump announced a <a href=https://www.finder.com/"https:////www.bbc.co.uk//news//articles//c20xn626y81o/">backdated exemption from crippling tariffs<\/a> \u2013 to be granted to smartphones, computers, semiconductors, solar cells and selected other electronic devices. However uncertainty returned within a matter of days, when a Truth Social post from Trump said that these items were <a href=https://www.finder.com/"https:////www.theguardian.com//us-news//2025//apr//14//trump-warns-exemptions-on-smartphones-electronics-will-be-short-lived-promises-future-tariffs-president-china/">/"just moving to a different tariff 'bucket.'\"<\/a>","imageUrl":null},{"date":"2025-04-23","text":"The European Commision hit Meta Platforms and Apple with \u20ac200m and \u20ac500m fines respectively, after ruling the tech giants <a href=https://www.finder.com/"https:////ec.europa.eu//commission//presscorner//detail//en//ip_25_1085/">had breached its Digital Markets Act<\/a>. Apple's App Store was called out for not letting users be told about alternative offers outside of the platform. Meanwhile Meta was called out for not giving users enough choice over how data captured across platforms is tied together under a new \"consent or pay\" model.","imageUrl":null},{"date":"2025-05-07","text":"While testifying in the DoJ case against Alphabet, Apple services chief Eddy Cue <a href=https://www.finder.com/"https:////www.cnbc.com//2025//05//07//alphabet-shares-sink-on-report-apple-may-add-ai-search-to-its-browser.html/">said that Apple will be shifting towards AI services<\/a> from the likes of OpenAI and Perplexity for searches in the Safari browser. (Eddy) Cue a 7%+ downturn in Alphabet's stock price. But Apple also saw a decline in Safari searches in April \u2013 the first time that's happened. And given the simbiotic relationship (Google pays Apple billions annually to be the default search engin on iPhones), Apple's stock inevitably declined too, albeit by a less seismic 2%.","imageUrl":null},{"date":"2025-05-17","text":"The New York Times reported that the <a href=https://www.finder.com/"https:////www.nytimes.com//2025//05//17//technology//apple-alibaba-ai-tool-china.html/">Trump administration has concerns<\/a> over a potential Apple-Alibaba deal to put Alibaba AI on iPhones sold in China. The scrutiny and potential for delays\/blockers promted a fall in both companies' stock prices.","imageUrl":null},{"date":"2025-05-23","text":"More tariff sabre-rattling... and this time it was specifically EU stocks and Apple that President Trump set his sights on. Trump threatened a <a href=https://www.finder.com/"https:////www.morningstar.co.uk//uk//news//265341//stocks-fall-as-trump-targets-europe-and-apple-with-steep-tariffs.aspx/">25% levy on Apple if it continues to manufacture iPhones overseas<\/a>. The impact to Apple's stock price wasn't as cataclysmic as it could have been though, potentially suggesting tariff-panic-fatigue...?","imageUrl":null},{"date":"2025-08-26","text":"Apple announced it's going to make an announcement! Specifically on 9 September, and it's <a href=https://www.finder.com/"https:////edition.cnn.com//2025//08//26//tech//apples-iphone-17-launch-september-9-what-to-expect/">presumed to relate to the iPhone 17<\/a>. <a href=https://www.finder.com/"https:////x.com//tim_cook//status//1960374776372887890/">Tim Cook took to X<\/a> to tell followers to expect something \"awe dropping\" [sic].","imageUrl":null},{"date":"2025-09-03","text":"A US judge has ruled that Google won't have to sell off Chrome, its web browser. What's more, while it won't be able to keep paying phone-makers like Apple billions for exclusivity as the search engine on their browsers, it will be allowed to keep paying them billions to be pre-installed and the default option. The clemency extended almost across the board, but Google was told it must share some search data with competitors.","imageUrl":null},{"date":"2025-10-28","text":"Long-awaited <a href=https://www.finder.com/"https:////finance.yahoo.com//news//latest-us-china-trade-truce-100000347.html/">signs of a US-China trade truce and easing supply-chain risks are delighting investors<\/a>, even if there are still plenty of unanswered questions. Trump will meet Xi on Thursday in Busan, South Korea where the deal is expected to be formalised. The US is likely to pause its scheduled next round of tariff increases on Chinese imports, while China is likely to pause planned export restrictions and restart buying US soybeans.","imageUrl":null},{"date":"2026-01-25","text":"Bloomberg reported that Apple <a href=https://www.finder.com/"https:////www.bloomberg.com//news//newsletters//2026-01-25//inside-apple-s-ai-shake-up-ai-safari-and-plans-for-new-siri-in-ios-26-4-ios-27-mktqy7xb/">will relaunch Siri<\/a> as an AI chatbot like ChatGPT, heavily embedded in iPhones, iPads and other Apple devices. Under the hood, it'll be supported by Google's Gemini tech, after the two companies struck a deal earlier this month to work together on the project.","imageUrl":null}]}" data-annotation-periods="" data-cta-disabled="" data-cta-text="" data-cta-target="" data-country="us" data-custom-time-periods="" data-selected-custom-time-period="" data-template="default" data-use-live-price="1" data-display-header="" data-display-title="" data-display-price="">

Apple shares at a glance

Information last updated 2026-05-14.
52-week range$192.70 - $300.92
50-day moving average $264.68
200-day moving average $258.24
Wall St. target price$305.28
PE ratio 36.2267
Dividend yield $1.04 (0.35%)
Earnings per share (TTM) $8.25

Is it a good time to buy Apple stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Apple price performance over time

Historical closes compared with the close of $300.23 from 2026-05-15

1 week (2026-05-11) 2.58%
1 month (2026-04-17) 11.10%
3 months (2026-02-18) 13.57%
6 months (2025-11-18) 12.26%
1 year (2025-05-16) 42.11%
2 years (2024-05-17) 58.48%
3 years (2023-05-18) 73.23%
5 years (2021-05-18) 146.70%

Is Apple stock undervalued or overvalued?

Valuing Apple stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Apple's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Apple's P/E ratio

Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 36x. In other words, Apple shares trade at around 36x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Apple's PEG ratio

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.5713. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Apple's EBITDA

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $160 billion.

The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.

Apple financials

Revenue TTM $451.4 billion
Operating margin TTM 32.28%
Gross profit TTM $216.1 billion
Return on assets TTM 26.23%
Return on equity TTM 141.47%
Profit margin 27.15%
Book value $7.26
Market Capitalization $4.4 trillion
EBITDA $160 billion

TTM: trailing 12 months

Apple's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Apple.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Apple's total ESG risk score

Total ESG risk: 26.15

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Apple's overall score of 26.15 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Apple is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Apple's environmental score

Environmental score: 0.99/100

Apple's environmental score of 0.99 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Apple's social score

Social score: 13.98/100

Apple's social score of 13.98 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Apple's governance score

Governance score: 11.18/100

Apple's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Apple is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Apple's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Apple scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Apple hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Apple Inc was last rated for ESG on: 2019-01-01.

Total ESG score 26.15
Total ESG percentile 36.8
Environmental score 0.99
Environmental score percentile 5
Social score 13.98
Social score percentile 5
Governance score 11.18
Governance score percentile 5
Level of controversy 3

Apple share dividends

13%

Dividend payout ratio: 12.7% of net profits

Recently Apple has paid out, on average, around 12.70% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.36% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Apple shareholders could enjoy a 0.36% return on their shares, in the form of dividend payments. In Apple's case, that would currently equate to about $1.04 per share.

While Apple's payout ratio might seem low, this can signify that Apple is investing more in its future growth.

Apple's most recent dividend payout was on 13 May 2026. The latest dividend was paid out to all shareholders who bought their shares by 10 May 2026 (the "ex-dividend date").

Have Apple's shares ever split?

Apple's shares were split on a 4:1 basis on 30 August 2020 . So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.

Apple share price volatility

Over the last 12 months, Apple's shares have ranged in value from as little as $192.6956 up to $300.92. A popular way to gauge a stock's volatility is its "beta".

AAPL.US volatility(beta: 1.07)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.065. This would suggest that Apple's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Frequently asked questions

What percentage of Apple is owned by insiders or institutions?
Currently 1.633% of Apple shares are held by insiders and 65.436% by institutions.
How many people work for Apple?
Latest data suggests 166,000 work at Apple.
When does the fiscal year end for Apple?
Apple's fiscal year ends in September.
Where is Apple based?
Apple's address is: One Apple Park Way, Cupertino, CA, United States, 95014
What is Apple's ISIN number?
Apple's international securities identification number is: US0378331005
What is Apple's CUSIP number?
Apple's Committee on Uniform Securities Identification Procedures number is: 037833100

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